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Paul Ryan, and Mitt Romney’s Rebranding Challenge
Rebranding is a lot harder than branding. Once someone (a boss, your spouse, the media) has an entrenched perception of who you are, it can be extremely difficult to reshape that opinion. That’s...
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The Truth About Politics in America
The 2012 election between challenger Governor Mitt Romney and President Barack Obama was the most expensive ( over 1.6 billion was spent) and bloodiest election in American history. This also...
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